VSM 2013 now also in Slovenian

Hello all of you cross-cultural researchers that want to include Slovenia in your studies. Here is the Slovenian translation of the VSM 2013, thanks to Andreja Terpotec . Thank you Andreja! Some methodological advice Reader, since you are reading this, will you please, please spread the message that no, the VSM is *not* an individual-level questionnaire … Read more

A history and agenda for research on culture in business

A worthwhile read Here is a worthwhile article By Rosalie Tung and Günther Stahl, for those of you interested in research methodology. Unfortunately, it is not Open Access. I (Gert Jan Hofstede) do not normally quote articles at this place, but this one nicely summarizes where the field is at. Rigour and relevance at odds, … Read more

Modelling culture in intelligent virtual agents

If you want to model culture in virtual agents, you first need to give them a motivational system. This is what we, a set of researchers in EU-project eCute, did in the study reported here. We created the virtual world of TRAVELLER. The agents in this world have an emotional life driven by status worthiness … Read more

Save the date: Gert Jan Hofstede’s inaugural speech 17 Jan 2019

Gert Jan Hofstede is pleased to invite anyone interested to his inaugural address. He will deliver it in the Aula (Auditorium) of Wageningen University on 17 January 2019 at 4PM. This talk marks his appointment as a personal professor of ‘Artificial Sociality’ at the Information Technology group, Social Sciences, Wageningen University. The lecture will be … Read more

Gert Jan Hofstede appointed professor of Artificial Sociality

As of 17 May 2018, Gert Jan was appointed personal professor of Artificial Sociality at Wageningen University. A ‘personal professor’ at Wageningen is a full professor academically, without management role. This appointment is an acknowledgement of the scientific value of Gert Jan’s work on modelling social life. To know more, read his vision on artificial sociality here: … Read more

The status-power arena: social status and gender in groups

Social life from a distance If you look at social life from a distance, humans are like huge colonies of ants following rather simple rules. These rules are about status and power. Our social world is a status-power arena: people give status to those they love, repect, or fear, and they use power on those … Read more

Macedonian translation of VSM 2013 on www.geerthofstede.eu

Lost in translation People answer questionnaires differently depending on the language in which they anser it. Typically, answers are more bland in foreign languages. Some meaning is lost in translation, because the heart is more closely connected with a mother tongue. This is why creating good translations of questionnaires can be important in cross-cultural reasearch. … Read more

Artificial sociality: Giving artificial agents a GRASP of social life

GRASP agents In his job at Wageningen University, Gert Jan is involved in Artificial Intelligence. He argues that in our time of robots and Internet of Things we need not only artificial intelligence; more urgently, we need artificial sociality. He proposes the GRASP acronym for artificial agents that know how to behave across groups and … Read more

Gert Jan speaks in Shanghai 29 & 30 Nov: Cleveringa & Seedlink

Gert Jan Hofstede will speak twice in Shanghai next week. Cleveringa Event 29 November On 29 November, Gert Jan will speal at the Dutch consulate. Alumni of Leiden University, Wageningen University and other Dutch universities are invited. More information, and registration: http://www.luf.nl/cleveringa; select ‘Shanghai’ and register.  Gert Jan will speak under the title ‘Homo fabricatus’ or … Read more