Training and Consulting partners

Schools, companies and universities worldwide use our books. For publishing or distributing copies of figures, tables or text extracts, permission from the copyright holder Geert Hofstede BV is needed; it can be obtained via References should be to our books, not to any website. The only website from which exceptionally unique text can be copied by others with permission is the present one:

Two international networks of trainers/consultants have been licensed by us for the free use of our publications. Both have regular contacts with us on content and continued research. They are Hofstede Insights (formerly itim), headquartered in Finland, and ODE consulting, headquartered in Singapore and working with the CWQ, Culture in the Workplace Questionnaire. In their own words:

Hofstede Insights (formerly Itim International) is a global training and consulting organization. They are active in over 25 countries. They have over 30 years of experience in improving cultural competence and effectiveness. Based on the research of Geert Hofstede, they integrate national and organizational culture in an innovative approach which assists you in going beyond cultural awareness, measuring the impact of organisational culture and visualizing the role culture has in enabling or hindering your business.

Its highly skilled and diverse network of accredited itim practitioners has assisted over 5000 organisations and many tens of thousands of individuals in incorporating cultural thinking into their management repertoire. They assist over 200 organizations in using cultural know-how to better manage their workforce, successfully select and enter new markets, integrate acquired businesses, implement change, and utilize culture as a strategic asset.


Based on Professor Hofstede’s seminal cultural research, CW / ODE offers the Culture In The Workplace Questionnaire™ (CWQ) developed by ITAP. The CWQ enables teams and organisations to recognise differences in organisational and cross-cultural preferences and calibrates an individual’s cross-cultural orientations across Professor Hofstede’s six dimensions of national culture.

CW’s cultural offerings can be used in isolation or bundled together to increase one’s cultural sensitivity and improve personal effectiveness.

Contact: |Tel:+6563238020 | Website:

When a game is not the same

The board game SO LONG SUCKER requires only poker stones. It was designed in the United States in 1964 for showing how unethical behaviour necessary for winning was inherent in the game’s incentive structure. Sessions with East Asian participants, however, led to very different game dynamics. The Asian players were unwilling to throw out any 'sucker'. Collaborative rather than antagonistic behaviours occurred. This confirms that the course of a simulation game run is determined by more than its rules and roles. The participants’ personalities, skills, personal histories, and pre-existing relationships also play a role. Furthermore, the unwritten rules of social behaviour that the participants have been socialized into, their culture, is of crucial importance.

Gert Jan Hofstede & Elizabeth J. Tipton Murff (2011) Repurposing an Old Game for an International World. Simulation & Gaming  43:1 34-50.