Training and Consulting partners

Schools, companies and universities worldwide use our books. For publishing or distributing copies of figures, tables or text extracts, permission from the copyright holder Geert Hofstede BV is needed; it can be obtained via References should be to our books, not to any website. The only website from which exceptionally unique text can be copied by others with permission is the present one:

Two international networks of trainers/consultants have been licensed by us for the free use of our publications. Both have regular contacts with us on content and continued research. They are ITAP, headquartered in the U.S.A., and itim, headquartered in Finland. In their own words:

ITAP International, Inc. a full-service consulting firm, helps clients improve organizational performance impacted by cultural differences using approaches based on the research of professor Geert Hofstede. The ITAP International Alliance is a worldwide network of consulting companies that offer the ITAP/Hofstede approach in areas such as:

  • Global Organizational Development: Diversity and Inclusion, Global Call Center Development, Global Competency Development, Finance Transformation, Global Leadership Development
  • Global Workforce Development: Cross-Cultural Learning and Development, Global Team Development, Ethical Cultures practice, Global Talent Potential Analysis, and Culture Audits
  • Global HRM: Outsourced HR start-up.

ITAP also licenses the Culture in the Workplace Questionnaire™ from Geert Hofstede. This tool allows respondents to discover their own cultural preferences along Hofstede's dimensions and can be useful in comparing teams, departments and organizations. For more information or information about local contacts, please visit our website at

Itim International is a global training and consulting organization with a large number of culture and management consultants in over 25 countries who draw on over 30 years of experience in improving cultural competence and effectiveness, successfully extending the global reach of companies large and small. Based on the research of Geert Hofstede, Gert Jan Hofstede, and Michael Minkov, itim International integrates national and organizational culture in an innovative approach which assists you in going beyond cultural awareness, measuring the impact of organisational culture and visualizing the role culture has in enabling or hindering your business.

In addition to providing training regarding national cultures, itim also facilitates organizational change and transformation with strong software solutions to help their client organizations change in the most focused and cost effective way possible. These tools include a quick scan to measure actual organizational culture, a survey to assess optimal organizational culture, input to define a change strategy based on actual and optimal culture, a set of change levers based on actual and optimal culture, and 360 degree feedback mirrored against optimal culture. 

Itim’s highly skilled and diverse network of accredited itim practitioners have assisted over 5000 organisations and many tens of thousands of individuals in incorporating cultural thinking into their management repertoire. Yearly they assist over 200 organizations in using cultural know-how to better manage workforces, successfully select and enter new markets, integrate acquired businesses, implement change, and utilize culture as a strategic asset.

For more information or information about local contacts, please visit or contact us at Since October 2017, itim operates under the brand Hofstede insights for its Hofstede-based activities.


When a game is not the same

The board game SO LONG SUCKER requires only poker stones. It was designed in the United States in 1964 for showing how unethical behaviour necessary for winning was inherent in the game’s incentive structure. Sessions with East Asian participants, however, led to very different game dynamics. The Asian players were unwilling to throw out any 'sucker'. Collaborative rather than antagonistic behaviours occurred. This confirms that the course of a simulation game run is determined by more than its rules and roles. The participants’ personalities, skills, personal histories, and pre-existing relationships also play a role. Furthermore, the unwritten rules of social behaviour that the participants have been socialized into, their culture, is of crucial importance.

Gert Jan Hofstede & Elizabeth J. Tipton Murff (2011) Repurposing an Old Game for an International World. Simulation & Gaming  43:1 34-50.