The 6D model of national culture

The 6-D model of national culture

Geert Hofstede, assisted by others, came up with six basic issues that society needs to come to term with in order to organize itself. These are called dimensions of culture. Each of them has been expressed on a scale that runs roughly from 0 to 100.

Dimension maps of the world: Individualism

Each dimension has been derived by comparing many, but not all, countries in the world. The findings can be summarized into six world maps of the distribution of that dimension. Of course, in reality there can be quite a bit of within-country variation; these maps should be seen as rough 'climate maps' of culture.

IDV world map 50 

Dimension maps: Power Distance

Power Distance world map

Dimension maps: Masculinity

MAS world map 50

Dimension maps: Uncertainty Avoidance

 UAI world map 50

The last two dimensions

The last two dimensions were found later, and in different studies, than the first four. This is why different countries appear on the world maps. These maps are taken from the 2007 book "Why we are different and similar" by Michael Minkov. In our 2010 book they are re-scaled to a 0-100 format. Remember, the numbers do not really 'mean' anything. They are just there for convenience.

Dimension maps: Long-term Orientation

MON world map 50

 

Dimension maps: Indulgence

 

IvR world map 50

The dimensions explained

For each dimension here is a brief description and a ten-minute video in which Geert Hofstede explains that dimension.

Individualism

Individualism is the extent to which people feel independent, as opposed to being interdependent as members of larger wholes.

Individualism does not mean egoism. It means that individual choices and decisions are expected. Collectivism does not mean closeness. It means that one "knows one's place" in life, which is determined socially. With a metaphor from physics, people in an individualistic society are more like atoms flying around in a gas while those in collectivist societies are more like atoms fixed in a crystal.

Power Distance

Power Distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.

This dimension is thought to date from the advent of agriculture, and with it, of large-scale societies. Until that time, a person would know their group members and leaders personally. This is not possible where tens of thousands and more have to coordinate their lives. Without acceptance of leadership by powerful entities, none of today's societies could run.

Masculinity

Masculinity
Masculinity is the extent to which the use of force in endorsed socially.

In a masculine society, men are supposed to be tough. Men are supposed to be from Mars, women from Venus. Winning is important for both genders. Quantity is important and big is beautiful. In a feminine society, the genders are emotionally closer. Competing is not so openly endorsed, and there is sympathy for the underdog.

This is NOT about individuals, but about expected emotional gender roles. Masculine societies are much more openly gendered than feminine societies. 

Uncertainty Avoidance

Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity.

Uncertainty avoidance has nothing to do with risk avoidance, nor with following rules. It has to do with anxiety and distrust in the face of the unknown, and conversely, with a wish to have fixed habits and rituals, and to know the truth. 

Long-term orientation

Long-term orientation deals with change.

In a long-time-oriented culture, the basic notion about the world is that it is in flux, and preparing for the future is always needed. In a short-time-oriented culture, the world is essentially as it was created, so that the past provides a moral compass, and adhering to it is morally good. 

Indulgence

 

Indulgence is about the good things in life.

In an indulgent culture it is good to be free. Doing what your impulses want you to do, is good. Friends are important and life makes sense. In a restrained culture, the feeling is that life is hard, and duty, not freedom, is the normal state of being. 

Are there more dimensions?

Since dimensions are imagined, not 'out there', there can be many more. Any study will reveal its own pattern, so yes, other dimensions can be found.

If you are interested, watch new publications by for instance Michael Minkov. Here, for now, we work with the 6D model. It has great validity and practical usability. It predicts  real-world phenomena at the level of the nation (or region, in some cases).